Over the past few months, we were excited to introduce The Murfreesboro Scoop—a community-driven platform meant to spotlight local businesses and give residents an easy way to stay connected to what’s happening in their backyard.

While we saw great enthusiasm from some early supporters, we also took a step back and listened. What we realized is that the original platform we chose to power The Scoop simply didn’t give us the flexibility or features needed to create the long-term impact we envision. More importantly, we learned that for local engagement to truly thrive, the experience needs to go beyond just business listings or one-time campaigns—it needs to be interactive, valuable, and ongoing for both businesses and the community.

So, we made the tough but exciting decision not to move forward with the original website launch.

Not because we’re giving up, but because we’re leveling up.

Behind the scenes, we’ve been laying the groundwork for something far more powerful: a custom-built platform designed from the ground up to support the next generation of hyper-local advertising and consumer participation.

This new direction will allow:

• Businesses to connect with their communities in smarter, more meaningful ways
• Residents to engage with local offers, events, and rewards in a way that feels personal and fun
• A foundation that supports not just Murfreesboro, but many other towns and regions over time

In the meantime, we’re not slowing down.

We’ll continue publishing our weekly newsletter, featuring local businesses, community updates, and helpful content—all while we build the future of local connection from the ground up.

To everyone who showed support for the Scoop: thank you. Your feedback, interest, and conversations helped shape this decision. And we can’t wait to show you what’s next.

Stay tuned—we’re just getting started.