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Why Local = Trust – The Value of Hometown Marketing

Why Local = Trust – The Value of Hometown Marketing

There's a special connection between customers and local businesses that fosters trust and loyalty. As someone who's navigated the world of marketing, I've seen how hometown marketing can create strong relationships within our communities. When I choose to shop local, I not only support my...

Is Direct Mail Still Worth It? The Real Numbers Behind the Results

Is Direct Mail Still Worth It? The Real Numbers Behind the Results

Most of us have likely wondered if direct mail still packs a punch in today's digital world. As I dove into the research, I uncovered some fascinating data that might just change your perspective. You might be surprised to learn that, despite the rise of online marketing, direct mail can still...

Tracking Results Without a Promo Code or Coupon

Tracking Results Without a Promo Code or Coupon

Tracking results without a promo code or coupon can initially seem like a daunting task, but I assure you, it’s not as complicated as it sounds! With the right strategies, I can help you navigate this process effectively and achieve great insights into your marketing performance. By focusing...

Why Group Mailers (Like Co-Ops) Are a Smart Bet for Small Businesses

Why Group Mailers (Like Co-Ops) Are a Smart Bet for Small Businesses

Just think about how overwhelming marketing can be for small businesses like yours. I know firsthand the challenges of reaching potential customers without breaking the bank. That's why group mailers, especially co-ops, can be a game-changer. By pooling resources with other businesses, you can...

Physical Mail vs. Email – Which Gets More Attention Today?

Physical Mail vs. Email – Which Gets More Attention Today?

It's fascinating to explore the ongoing battle between physical mail and email for your attention. In today's fast-paced digital age, I often find myself questioning which form of communication really makes a lasting impression. While emails can flood your inbox in seconds, there's something about...