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Over the past few months, we were excited to introduce The Murfreesboro Scoop—a community-driven platform meant to spotlight local businesses and give residents an easy way to stay connected to what’s happening in their backyard. While we saw great enthusiasm from some early supporters, we also...
There's a special connection between customers and local businesses that fosters trust and loyalty. As someone who's navigated the world of marketing, I've seen how hometown marketing can create strong relationships within our communities. When I choose to shop local, I not only support my...
Most of us have likely wondered if direct mail still packs a punch in today's digital world. As I dove into the research, I uncovered some fascinating data that might just change your perspective. You might be surprised to learn that, despite the rise of online marketing, direct mail can still...
Just think about how overwhelming marketing can be for small businesses like yours. I know firsthand the challenges of reaching potential customers without breaking the bank. That's why group mailers, especially co-ops, can be a game-changer. By pooling resources with other businesses, you can...
It's fascinating to explore the ongoing battle between physical mail and email for your attention. In today's fast-paced digital age, I often find myself questioning which form of communication really makes a lasting impression. While emails can flood your inbox in seconds, there's something about...