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Most of us have likely wondered if direct mail still packs a punch in today's digital world. As I dove into the research, I uncovered some fascinating data that might just change your perspective. You might be surprised to learn that, despite the rise of online marketing, direct mail can still...
Just think about how overwhelming marketing can be for small businesses like yours. I know firsthand the challenges of reaching potential customers without breaking the bank. That's why group mailers, especially co-ops, can be a game-changer. By pooling resources with other businesses, you can...
It's fascinating to explore the ongoing battle between physical mail and email for your attention. In today's fast-paced digital age, I often find myself questioning which form of communication really makes a lasting impression. While emails can flood your inbox in seconds, there's something about...
You might be surprised to learn that the design of your direct mail piece plays a huge role in whether it catches your eye or lands in the trash. In this blog post, I'll share some effective strategies that can help your mail grab attention and increase your response rates. We'll explore common...
You want your local ad to stand out and effectively reach your audience, right? Before hitting that print button, I've put together a handy Local Ad Checklist to help you cover all the bases. With a few simple steps, you can ensure your ad grabs attention and delivers your message clearly. Missing...