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Local Advertising

Why Local = Trust – The Value of Hometown Marketing

Why Local = Trust – The Value of Hometown Marketing

There's a special connection between customers and local businesses that fosters trust and loyalty. As someone who's navigated the world of marketing, I've seen how hometown marketing can create strong relationships within our communities. When I choose to shop local, I not only support my...

Combining Direct Mail with Digital Ads – A Smart Local Strategy

Combining Direct Mail with Digital Ads – A Smart Local Strategy

Digital marketing alone can be effective, but when I combine it with direct mail, I create a powerful strategy that really connects with my local audience. You might be surprised at how synergizing traditional and digital methods can boost your brand visibility and engagement. In this post, I'll...

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

There's nothing more exciting than planning your local marketing budget, but it can also feel overwhelming! Whether you're working with $500 or $5,000, it's vital to set a realistic budget that aligns with your goals and helps you connect with your community. In this post, I'll guide you through...

Local Ad Checklist – What to Know Before You Print

Local Ad Checklist – What to Know Before You Print

You want your local ad to stand out and effectively reach your audience, right? Before hitting that print button, I've put together a handy Local Ad Checklist to help you cover all the bases. With a few simple steps, you can ensure your ad grabs attention and delivers your message clearly. Missing...