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Small Business Tips

What Makes a Direct Mail Piece Get Noticed (and What Gets Tossed)

What Makes a Direct Mail Piece Get Noticed (and What Gets Tossed)

You might be surprised to learn that the design of your direct mail piece plays a huge role in whether it catches your eye or lands in the trash. In this blog post, I'll share some effective strategies that can help your mail grab attention and increase your response rates. We'll explore common...

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

There's nothing more exciting than planning your local marketing budget, but it can also feel overwhelming! Whether you're working with $500 or $5,000, it's vital to set a realistic budget that aligns with your goals and helps you connect with your community. In this post, I'll guide you through...