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Is Direct Mail Still Worth It? The Real Numbers Behind the Results
Most of us have likely wondered if direct mail still packs a punch in today's digital world. As I dove into the research, I uncovered some fascinating data that might just change your perspective....
Physical Mail vs. Email – Which Gets More Attention Today?
It's fascinating to explore the ongoing battle between physical mail and email for your attention....
Combining Direct Mail with Digital Ads – A Smart Local Strategy
Digital marketing alone can be effective, but when I combine it with direct mail, I create a...
What Makes a Direct Mail Piece Get Noticed (and What Gets Tossed)
You might be surprised to learn that the design of your direct mail piece plays a huge role in...
$500 vs $5,000 – How to Set a Realistic Local Marketing Budget
There's nothing more exciting than planning your local marketing budget, but it can also feel...
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