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marketing

Why Local = Trust – The Value of Hometown Marketing

Why Local = Trust – The Value of Hometown Marketing

There's a special connection between customers and local businesses that fosters trust and loyalty. As someone who's navigated the world of marketing, I've seen how hometown marketing can create strong relationships within our communities. When I choose to shop local, I not only support my...

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

$500 vs $5,000 – How to Set a Realistic Local Marketing Budget

There's nothing more exciting than planning your local marketing budget, but it can also feel overwhelming! Whether you're working with $500 or $5,000, it's vital to set a realistic budget that aligns with your goals and helps you connect with your community. In this post, I'll guide you through...